Personal Trainers often fall in to the trap of using social media to say “hey, look what I’m selling! Come buy it!”
However, that is not how the human brain works.
We are also inundated by “buy me!” messages on a minute by minute basis, so the consumer is getting more selective about what they buy and why.
In this session:
- you will crystalize your marketing strategy to target your specific audience with a message that resonates.
- you will figure out exactly who you’re training now, who you want to train, and identify whether or not they’re aligned.
- you will identify key concerns for the population you’d like to see more of, and design a message intended to reach them where they are.
- you will start measuring the effectiveness of your marketing strategies, which will drive you decisions on where to put more money and time, and what to drop