Find your perfect match with marketing! In this section we define your perfect customer, then work out where to find them. This is the “Who What Where When” of business.
We will also perform a SWOT analysis in this section, where we combine everything we have done in previous parts, then look at it in context with other businesses. You may need to do some research in this field between sessions, so that you understand the other businesses in your quarter, and how you are different – that is, after all, the message that we will be driving home to your perfect customer.
Also in this section, describing the benefits Vs the features of your product.
Once these steps are completed, we will create a thorough marketing plan to target your perfect customer, and a way to measure the effectiveness of your strategies.