In this section we define your product or service beyond the obvious, plain to see, mechanics of what you offer. We will delve quite deeply in to who are you? What do you do? What makes you different? Why people should buy from you? This includes YOU on a personal and professional level, how you’re perceived, and why you’re doing what you do.
We will also explore what you want from your business, and try to ascertain what YOUR ultimate “win/win” in life is; where you are doing what you love, and loving what you do.
In this section, you will come away with a mission statement and tag, and a clear idea of what sets you apart from the competition to the people that you want to work with